Seoul Roastery 1946

Auckland, New Zealand

2024

Developed a cafe brand inspired by Korean coffee culture, creating a cohesive identity that balances heritage, craftsmanship, and café community in Auckland. The project focused on building a consistent customer experience across physical, digital, and packaging touchpoints.

Project Scope

    • Logo design

    • Colour palette

    • Typography system

    • Visual assets and graphic elements

    • Brand guidelines

    • Menu design

    • Loyalty cards

    • In-store collateral

    • Customer communications

    • Promotional materials

    • Coffee bean packaging

    • Product labels

    • Cup stamps & stickers

    • Stickers

    • Social media templates

    • Promotional graphics

    • Campaign assets

    • Signage

    • Interior brand applications

    • Wayfinding elements

    • Collaboration with interior designer