Majangdong/
1946 Butchery

Auckland, New Zealand

2025

Created a premium brand identity for a Korean BBQ restaurant and butchery inspired by the heritage of Seoul's historic meat market district. The project established a cohesive customer experience spanning hospitality, retail, packaging, and environmental touchpoints.

Project Scope

    • Logo design

    • Typography system

    • Colour palette

    • Brand patterns and assets

    • Brand guidelines

    • Menus

    • Table collateral

    • Loyalty cards

    • Stickers

    • Customer-facing communications

    • Social media templates

    • Promotional assets

    • Campaign collateral

    • Signage

    • Wayfinding

    • Brand integration within the interior

    • Collaboration with interior designer

  • Butchery 1946 business card
  • sticker on laptop
  • An image of Butchery 1946's gift card
  • Majangdong Food Menu Design
  • Drinks Menu
  • Social media post/story design tempalte
    Description goes here
  • Description goes here